Show Me Your Tomatoes, Cafe Ba-Ba-Reeba!
Initiative:
Vagus created and executed Cafe Ba-Ba-Reeba!’s annual “Show Me Your Tomatoes” Festival & Contest that drew the good, the bad, the ugly, and the famous (tomato) to the restaurant. Contest participants vied for the coveted titles of tastiest, largest, heaviest, ugliest, and celebrity look-alike tomato. Close to 100 tomatoes were judged each year by local food reporters and experts, including ABC-TV’s Steve Dolinsky. The urban gardener who cultivated the “best tasting” tomato won a trip for two to Las Vegas. The contest followed a week-long festival celebrating the tomato.
Results:
- Secured sponsors for the event including Torres wine and Time-Out Magazine
- Garnered significant media coverage for the restaurant and the event including:
