Roeser's Bakery

In 1911 a proud immigrant, John Roeser Sr. opened his doors at 3216 W. North Avenue. His wife, Hattie soon joined him and kept the bakery going through the first World War and the Great Depression. In 1936 John Jr. started full time and helped Roeser’s flourish over the next 40 years. In 1976 another son entered the shop and rolled up his sleeves; John Roeser III and his wife Deb who led the bakery to its 100th anniversary in 2011 and beyond.


Vagus was retained to create and manage a memorable and festive celebratory event in honor of the 100th anniversary as well as media outreach and publicity before the big event. The "Under The Big Top Yellow Tent" event included promotions, live music, 1911-style circus - flame breathers, unicyclists, jugglers, stilt walkers and more. The event was attended by 300 people enjoying a one-of-a-kind masterpiece cake created by John Roeser III himself. Roeser’s Bakery presented five Humboldt Park schools with big-time donations.


  • Vagus secured multiple placements in local media
  • Increased business during slower periods: September, October, November and December
  • Vagus garnered a steady flow of publicity for Roeser's Bakery
  • Media placements included: