PDI Medical
PDI Medical (Professional Dispensaries of IL) is a professional Buffalo Grove, Illinois medical cannabis dispensary. PDI Medical was created under a healthcare professional model to ensure excellent patient medical care for their medications. PDI is owned and managed by pharmacists and cannabis experts to help patients choose the best treatment based on their needs, their medical history and their current medications.
Initiative:
Vagus was hired to brand, market and position in the marketplace the FIRST Medical Marijuana Dispensary in Illinois, introduce it to the local community, develop strategy and business objectives, develop PR tactics and tools to create awareness, educate and incent the credentialing process with potential clients for PDI.
Top-line strategies:
- Branding
- Logo Development
- PR and Marketing Plans Development
- Advertising
- Credential Event
- Grand Opening Event
- Press Release Development
- Community and Media Outreach
- Social Media Strategy and Management
- Blog
- Vagus concepted and executed two events including a credential event and a grand opening event with a ribbon cutting by Buffalo Grove's Mayor
- Vagus successfully introduced the FIRST Illinois medical marijuana dispensary to the local community
- Vagus garnered media coverage in a variety of local media outlets
- Media placements include:
Results:
Grand Opening Event
Advertising
