Pathways Awareness Foundation
![Pathways Awareness Foundation](https://vaguspr.com/wp-content/uploads/2017/10/Pathways.png)
More than 400,000 babies each year are at risk for an early motor delay, but new parents don’t always know the early warning signs. These were the findings of a recent Pathways Awareness Foundation’s study.
Pathways is a national not-for-profit that raises awareness of early motor development issues, which can affect the way a child learns basic skills, like walking, talking and eating.
Pathways’ challenge: and a way to educate parents about the critical three-month milestone, which is an indicator of a possible early motor delay (EMD).
Vagus helped Pathways capture the attention of moms, dads and the media by conducting a national survey to create news about the incredibly low awareness of EMD and the early milestones.
Using the survey to leverage the story about Pathways’ mission and messages, Vagus conducted a focused public relations effort that resonated with national and local media and reached a targeted audience of new parents.
Results:
- 49 Internet mentions including a story on iParenting and postings and links on parenting blogs and lists
- TV segments including a CNN Headline News story and a WGN-TV super-station evening news segment
![cnn](https://vaguspr.com/wp-content/uploads/2017/10/cnn-logo.png)
![WGN-TV](https://vaguspr.com/wp-content/uploads/2016/09/1200px-WGN_9_logo.svg.png)
- Several print stories, including a half-page photo and feature in the Chicago Tribune, and national stories in American Baby, BabyTalk, and Parents
![Chicago_Tribune_Logo.svg](https://vaguspr.com/wp-content/uploads/2017/10/Chicago_Tribune_Logo.svg.png)
![](https://vaguspr.com/wp-content/uploads/2017/10/americanbaby_logo-300x92.jpg)
![](https://vaguspr.com/wp-content/uploads/2017/10/baby-talk-tlogo-300x250.jpg)
![Parents](https://vaguspr.com/wp-content/uploads/2017/10/Parents.png)
- Multiple national trade magazine articles about Early Motor Delays