Mojuba, Jackie James

Jackie James, a seasoned wedding and event planner, commissioned Vagus to build and manage her brand. Jackie’s years of experience taught her that many unexpected issues may arise on a wedding day - the groom nicked himself shaving, the flower girl spilled something on her dress, the bride’s dress won’t stay up.

This all gave way to a fresh and innovative idea: to give brides and grooms everything they could possibly need, but didn’t know they needed, in a luxurious bag that could be used long after their wedding day. Since then, Vagus has seen this product go from a smart idea to a beautifully finished product – Mojuba.

Vagus was responsible for developing the brand promise and personality, creating the website, overseeing the packaging design and production, and public relations.

Results: