LivingWell Cancer Resource Center

Based in Geneva, Illinois, LivingWell Cancer Resource Center is a community-based, non-for-profit organization dedicated to improving the quality of life for cancer patients and their loved ones. LivingWell offers information and education, as well as emotional support – free of charge - for those going through this challenging time. It has grown to be one of the most venerable non-for-profits and cancer resource centers in the country.

Initiative:

Vagus was hired to handle public relations for LivingWell including the organization’s largest annual fundraiser - the Annual Winter Wine Festival. The invitation-only, $250 per guest affair was held at the private home of Ed and Karen French in St. Charles, Illinois. The event included a star-studded line-up of guests including then Bears’ kicker Robbie Gould, auction items including an escape to a 10,000-square-foot villa in Mexico, behind-the-scene access at Charlotte Motor Speedway for a VIP NASCAR experience with Joe Gibbs Racing during the Coca-Cola 600, travel by private jet to Kohler, Wisconsin for a round of golf at the exclusive American Club Resort, and entertainment including ArtBeat Live, along with live music and dancing.