Lake Lawn Resort
Lake Lawn Resort occupies two miles of Delavan Lake’s shoreline, and is the ultimate year-round destination for leisure travel, getaways, conferences, groups, weddings and meetings. Part of the Lake Geneva region, just 90 minutes from Chicago and minutes from Milwaukee, Madison and Rockford, Lake Lawn Resort is set on over 250-acres of natural lakeside beauty. Property features include Majestic Oaks Golf Course, an 18-hole championship golf course, three on-site restaurants, 165-slip full-service marina, a 76’ tour boat, The Lake Lawn Queen, boat and water sports rentals, three pools, a retail outlet, fitness center, Calladora Spa, and 32,000 square feet of adaptable and flexible meeting space in 22 meeting rooms, along with 271 spacious, well-appointed guest rooms.
Initiative:
Vagus was hired to help build awareness and drive business for the resort destination in the marketplace.
Top-line strategies:
- Target market analysis
- Focus on getting media targets to stay at Lake Lawn Resort and experience the resort first-hand
- Introduce and re-introduce the resort to local media including traditional travel writers, lifestyle bloggers, mom networks, golfers and more
- Position Lake Lawn Resort as an integral member of the Lake Geneva community and destination
- Identify awards and manage nomination process
- Further develop and strengthen strategic relationships
- Create “buzz” with the media and get media excited about covering the resort: Holidays, National Months and Days, Unique Programming, FAM Trips
