Juvenile Diabetes Research Foundation (JDRF)

The Juvenile Diabetes Research Foundation (JDRF) is one of the country’s most admired non-for profit organizations. Since inception in 1970, JDRF has provided more than $1.16 billion to diabetes research worldwide.

Initiative:

Develop and administer public relations programs for National Diabetes Month and the Chance of a Lifetime Gala, one of Chicago’s largest fundraising events. In addition to increasing awareness of the disease, JDRF raised nearly $3 million during the Gala.

Results:

• In addition to increasing awareness of the disease, JDRF raised nearly $3 million during the Gala
• Vagus managed media relations for the event at large including press interviews with actress Virginia Madsen and the Steve Miller Band
• Vagus secured numerous high-profile placements in print, radio, TV and on-line