Hyatt Place Bloomington-Normal
![Hyatt Place](https://vaguspr.com/wp-content/uploads/2018/12/Hyatt-Place-L001c-ctr-R-color-RGB.258x272-PSR.png)
Located in the center of burgeoning Uptown Normal, the Hyatt Place features 114 guest rooms, free Wi-Fi, complimentary breakfast, 2,400 square feet of flexible, high-tech meeting and event spaces, a 24/7 Gallery Menu serving made-to-order entrees and appetizers and a Coffee to Cocktails Bar featuring specialty coffees and premium beers, as well as wines and cocktails.
Initiative:
Vagus was hired to handle all grand opening aspects of the first Hyatt Place in Normal, Illinois. The timing of the opening coincided with the 150th anniversary of Bloomington-Normal. As part of the City of Normal’s circus themed anniversary festivities, The Flying Wallendas were slated to be in Normal to perform a death-defying stunt at the Sky Walk at Fountain Square Mall. Vagus took advantage of the timing and successfully executed a grand opening like no other.
Results:
- Vagus concepted, negotiated and secured The Flying Wallendas to perform a highly creative and unique “Tight Rope Ribbon Cutting” in the lobby of the Hyatt Place the day before the city’s 150th anniversary event in addition to a “meet & greet” with the troupe the following day. Over $25,000 value/no cost to client.
- Numerous local stories ran announcing the hotel opening including a cover story in the local Pantagraph featuring the ribbon cutting.
- Several national trade publications also covered the opening including Meeting Today, Commercial Property Executive, and Hotel Online. Impressions total over 400,000 with an estimated publicity value of $15,000.
- Media placements include:
![](https://vaguspr.com/wp-content/uploads/2018/12/The-Pentagraph.png)
![](https://vaguspr.com/wp-content/uploads/2018/12/The-Pentagraph.png)
![](https://vaguspr.com/wp-content/uploads/2018/12/The-Pentagraph.png)
![](https://vaguspr.com/wp-content/uploads/2018/12/meetings-today-logo-2-1.jpg)
![](https://vaguspr.com/wp-content/uploads/2018/12/hotel-online.jpeg)
![](https://vaguspr.com/wp-content/uploads/2018/12/commercial-property-executive.jpg)
![](https://vaguspr.com/wp-content/uploads/2018/12/eTN_LOGO2-2.jpg)
![](https://vaguspr.com/wp-content/uploads/2018/12/rustourismnews-vector-web-small.png)
![](https://vaguspr.com/wp-content/uploads/2018/12/Visit-B-N.png)
![](https://vaguspr.com/wp-content/uploads/2018/12/The-Flying-Wallendas.png)
![](https://vaguspr.com/wp-content/uploads/2018/12/Invite-Hyatt-Place-Grand-Opening.jpg)
![](https://vaguspr.com/wp-content/uploads/2018/12/55f225f64f689.image_.jpg)
![](https://vaguspr.com/wp-content/uploads/2018/12/Flying-Wallendas-Hyatt-Place-Opening.jpeg)
![](https://vaguspr.com/wp-content/uploads/2018/12/A0nid9_26EdUtRKuV3sFqYsOaNDhmzb8jUX4sJAFjecEfk6QSt73NmRlXHo6_wplWQB2hACPLgB2k3JUY8l9fa_R97q7PA_mxR6zkKMV16FQ90aAd9F07NxR-xIgTFcfq0UXn9p3oswZADZhMVn0GeIffO-UXJ3HfKW4DSWKWfLMbwt-z_6aH1gyx0ZzK3XRattp5YBXRc.jpg)
![](https://vaguspr.com/wp-content/uploads/2018/12/Chamber-at-Hyatt-Place.jpeg)
![](https://vaguspr.com/wp-content/uploads/2018/12/Hyatt-Place-Bricton-Group-Tartan-Executives.jpg)