Hyatt Place Bloomington-Normal

Located in the center of burgeoning Uptown Normal, the Hyatt Place features 114 guest rooms, free Wi-Fi, complimentary breakfast, 2,400 square feet of flexible, high-tech meeting and event spaces, a 24/7 Gallery Menu serving made-to-order entrees and appetizers and a Coffee to Cocktails Bar featuring specialty coffees and premium beers, as well as wines and cocktails.


Vagus was hired to handle all grand opening aspects of the first Hyatt Place in Normal, Illinois. The timing of the opening coincided with the 150th anniversary of Bloomington-Normal. As part of the City of Normal’s circus themed anniversary festivities, The Flying Wallendas were slated to be in Normal to perform a death-defying stunt at the Sky Walk at Fountain Square Mall. Vagus took advantage of the timing and successfully executed a grand opening like no other.


  • Vagus concepted, negotiated and secured The Flying Wallendas to perform a highly creative and unique “Tight Rope Ribbon Cutting” in the lobby of the Hyatt Place the day before the city’s 150th anniversary event in addition to a “meet & greet” with the troupe the following day. Over $25,000 value/no cost to client.
  • Numerous local stories ran announcing the hotel opening including a cover story in the local Pantagraph featuring the ribbon cutting.
  • Several national trade publications also covered the opening including Meeting Today, Commercial Property Executive, and Hotel Online. Impressions total over 400,000 with an estimated publicity value of $15,000.
  • Media placements include: