Eaglewood Resort & Spa

Conveniently located just 12 miles west of O’Hare International Airport and 25 miles from downtown Chicago, Eaglewood Resort & Spa is nestled on 106 lush acres in Itasca, Illinois. This AAA Four-Diamond resort features 295 spacious guestrooms and suites with large walk out balconies showcasing views of the championship golf course. Eaglewood boasts three distinct dining venues with fine and casual menu options, first-class recreation including a complete health spa, 18-hole championship golf course, sparkling indoor pool with sundeck, fitness center and six-lane retro Kegler’s Bowling Alley, as well as 37,000 square feet of IACC-certified meeting and event space.

Initiative:

Vagus was hired to help build awareness and drive business for the resort destination in the marketplace.

Top-line strategies:

• Target market analysis
• Focus on getting media targets to stay at Eaglewood Resort & Spa and experience the resort first-hand
• Introduce and re-introduce the resort to local media including traditional travel writers, lifestyle bloggers, mom networks, golfers and more
• Position Eaglewood Resort & Spa as an integral member of the Chicago Northwest Suburbs community and destination
• Further develop and strengthen strategic relationships
• Create “buzz” with the media and get media excited about covering the resort: Media Appreciation Days, Individual Pitches and FAM Trips

Results:

• Multiple media representing over 30 media outlets have personally experienced the resort – all with a new & fresh perspective, including Chicago Parent, Momma Cuisine, Moderately Excited, Chi at a Glance, Lattes, Life & Luggage, The Trip Sisters, Family Travel CK, and The Local Tourist
• Vagus raised awareness for Eaglewood Resort & Spa as a year-round holiday and leisure destination for families and couples
• Helped increase the Sounds of Summer Concert Series revenue by $80k through media outreach and event listings
• Created media-friendly events including National Bowling Day with Bill Spigner, National Bowling Champion and Illinois’ only gold-level bowling coach
• Raised awareness for Eaglewood Resort & Spa as holiday destination and as a result, sold out all holiday specials for Valentine's Day, Easter, Mother's Day, Memorial Day, 4th of July, Labor Day, and Winter Holidays
• Consistently garner local, regional and national media coverage
• Media placements include: