Eagle Ridge Resort & Spa

Eagle Ridge Resort & Spa is located 150 miles west of Chicago in the heart of The Galena Territory. This 6,800 acre recreational, residential and resort community is nestled amid the rolling hills of northwestern Galena, IL. The resort grounds include 63 holes on four award-winning championship golf courses, meeting and event spaces, Stonedrift Spa, and accommodations that range from quaint Inn rooms to more than 100 villas and distinctive homes.

Initiative:

Build awareness and drive business for the resort destination and manage the resort’s social media.

Top-line strategies:

• Target Market Analysis: We worked with Eagle Ridge to further identify and define the resort’s core customer in each market segment
• Utilize rich photography and video to showcase the beauty and charm of Eagle Ridge and The Galena Territory
• Perfectly located between Chicago and Iowa, position Galena and Eagle Ridge as the ideal “middle ground” meeting spot to the SMERF market
• Focus on getting media targets to stay at Eagle Ridge and experience the resort first hand
• Position Eagle Ridge Resort & Spa as an integral member of the Galena community and destination 
• Identify awards and manage nomination process
• Further develop and strengthen strategic relationships

Results:

• Within the first 12 months, Vagus garnered over 70 media placements representing 18,776,558 impressions equivalent to $73,481.36 in ad value
• Created exclusive Mushroom Morel Media Hunt for reporters to experience Eagle Ridge’s rich culinary attributes, now in its 4th year
• Consistently garner local, regional and national media coverage 
• Secured Stella Award in 2019, 2020 and 2021
• Media placements include: