Delta Hotels by Marriott Chicago Willowbrook
One of the newest brands by Marriott, Delta Hotels is rooted in simplicity and focused on perfecting the small details that make all the difference during travel. Thoughtful design, complimentary water and efficient service are just a few of the elements that bring the Delta brand promise to life.
Located 30 miles from downtown Chicago, 15 miles from Chicago Midway Airport and 21 miles from Chicago O’Hare International Airport, Delta Hotels by Marriott Chicago Willowbrook features 165 beautifully designed guestrooms, an outdoor swimming pool (opening 2022), over 11,000 square feet of function space, a spacious 24-hour fitness center, and the latest in-room entertainment technology.
Initiative:
Vagus was hired to help build awareness around the new hotel in Willowbrook, and to position the Delta as an integral member of the DuPage County community and Chicagoland destination for leisure and group markets. Vagus handled various media outreach to garner press on grand re-opening, company appointments, and more. Vagus also managed the hotel's social media platforms.
Top-line strategies:
- Target market analysis
- Introduce the hotel to local media including traditional travel writers, lifestyle bloggers, and more
- Identify awards and manage nomination process
- Develop media-friendly initiatives and events
Results:
- Developed a PR campaign around the October 6th National Coffee with a Cop Day to thank local law enforcement for their years of dedicated service throughout the Chicagoland
- Secured the inaugural Daily Herald Business Ledger's Diversity in Business Award
- Media placements include:
