College Student Food Stars

Holiday Inn Near the University of Michigan

After a major multi-million dollar renovation, the Holiday Inn Near the University of Michigan hired Vagus to build awareness for the property specifically with the local college community in a unique and memorable way.

Initiative:

Vagus created College Student Food Stars, a grass roots cooking competition where students and home cooks all over the Ann Arbor area competed in the quest to find the best dorm room influenced dish.

Results:

Secured sponsors for the contest including Plum Market
Secured high-profile judges including local media personalities Jay Towers (FOX-TV) and Mary Keer, President of the Ann Arbor Convention’s & Visitor’s Bureau
Media placements included: