College Student Food Stars
![Food Stars Logo](https://vaguspr.com/wp-content/uploads/2017/10/Food-Stars-Logo.png)
College Student Food Stars
Holiday Inn Near the University of Michigan
After a major multi-million dollar renovation, the Holiday Inn Near the University of Michigan hired Vagus to build awareness for the property specifically with the local college community in a unique and memorable way.
Initiative:
Vagus created College Student Food Stars, a grass roots cooking competition where students and home cooks all over the Ann Arbor area competed in the quest to find the best dorm room influenced dish.
Results:
- Secured sponsors for the contest including Plum Market
- Secured high-profile judges including local media personalities Jay Towers (FOX-TV) and Mary Keer, President of the Ann Arbor Convention’s & Visitor’s Bureau
- Media placements included:
![](https://vaguspr.com/wp-content/uploads/2017/10/PlumMarket_2c_inline.jpg)
![](https://vaguspr.com/wp-content/uploads/2017/10/MLive.jpg)
![](https://vaguspr.com/wp-content/uploads/2017/10/Detroit-Free-Press.png)
![](https://vaguspr.com/wp-content/uploads/2017/10/FOX-TV-1.png)
![](https://vaguspr.com/wp-content/uploads/2017/10/ABC-TV-1.png)
![](https://vaguspr.com/wp-content/uploads/2017/10/Screen-Shot-2017-10-10-at-5.17.05-PM.png)
![](https://vaguspr.com/wp-content/uploads/2017/10/CSFS-2016-GroupPhoto-HolidayInnNearTheUniversityofMichigan-JDScott-Photography-1.jpg)
![](https://vaguspr.com/wp-content/uploads/2017/10/CSFS-JD-Scott-Photography-2016-HolidayInnNeartheUniversityofMichigan-Ann-Arbor-Contestants-Judges-3173-2-Edit.jpg)
![](https://vaguspr.com/wp-content/uploads/2017/10/CSFS-2016-Winner-HolidayInnNearTheUniversityofMichigan-JDScott-Photography-1-1.jpg)
![](https://vaguspr.com/wp-content/uploads/2017/10/CSFS-JD-Scott-Photography-2016-HolidayInnNeartheUniversityofMichigan-Ann-Arbor-IMG_2717-.jpg)
![](https://vaguspr.com/wp-content/uploads/2017/10/CSFS-JD-Scott-Photography-2016-HolidayInnNeartheUniversityofMichigan-Ann-Arbor-2821-.jpg)
![](https://vaguspr.com/wp-content/uploads/2017/10/CSFS-JD-Scott-Photography-2016-HolidayInnNeartheUniversityofMichigan-Ann-Arbor-2876.jpg)
![](https://vaguspr.com/wp-content/uploads/2017/10/CSFS-JD-Scott-Photography-2016-HolidayInnNeartheUniversityofMichigan-Ann-Arbor-Winner-3085.jpg)
![](https://vaguspr.com/wp-content/uploads/2017/10/CSFS-JDScott-Photography-2016-Judges-HolidayInnNeartheUniversityofMichigan-2705-2.jpg)