Checkerboard Lounge Grand Opening
Vagus handled the entire grand opening activities for the legendary Checkerboard Lounge Blues Club reopening in Hyde Park (Chicago).
- Chicago Mayor Richard Daley congratulatory letter
- 4th Ward Alderman, Toni Preckwinkle committed involvement throughout the event
- Pre-event television coverage including two hours of exposure on Superstation WGN
- TV, Radio, Print and On-Line pre-event, event and post-event coverage and exclusive interviews
- 30+ television mentions, 5+ radio mentions, 15+ print mentions (including cover and feature stories), 12+ website mentions
- Solicitation and coordination of donations valued at an estimated $10,000
- Hyde Park community outreach and involvement
Vagus was awarded the Silver Trumpet Award from the Publicity Club of Chicago for the campaign.